Google Calendar has removed dates for Black History Month, Pride Month and Women’s History Month amid a wider diversity rollback.

Big-name brands, such as Walmart, Ford, Lowe’s, Harley-Davidson and Jack Daniel’s had already scrapped DEI programmes, in the face of a campaign led by right-wing pundit Robby Starbuck. 

McDonald’s also announced that they were following suit. However, Apple’s board of directors is swimming against the tide and has asked shareholders to vote against a proposal to end equality initiatives.